Last updated: December 23, 2025

This Privacy Policy explains how PDHL GROUP, LLC, doing business as Zenergy Cycling (“Zenergy,” “we,” “us,” or “our”), collects, uses, and shares information about you when you visit our website at zenergycycling.com, use our mobile app, create an account, or attend classes and events at our studios in Pennsylvania, West Virginia, and Illinois (together, the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

1. Scope

This Privacy Policy applies to:

• The public website at zenergycycling.com
• The Zenergy-branded online booking and account experience hosted on our scheduling platform provider
• The Zenergy mobile app that connects to your Zenergy account
• In-studio activities and interactions tied to your rider account

This Privacy Policy does not apply to third-party websites, apps, or services that may link to or from our Services.

2. Information We Collect

We collect information in three main ways: (a) you give it to us, (b) it is collected automatically when you use the Services, and (c) we receive it from service providers.

a. Information you provide directly

When you interact with us, you may provide:

• Account and profile details
  • Name
  • Email address
  • Phone number
  • Date of birth
  • Home studio
  • Address (if you choose to add one)
  • Communication preferences (email and SMS opt-ins/opt-outs)
• Waiver and rider form details
  • Name and contact information
  • Date of birth
  • Emergency contact name and phone number
  • Shoe size
  • Your acknowledgment of assumptions of risk and other waiver terms
• Booking and purchase details
  • Classes you book, attend, or cancel
  • Membership or package type
  • Purchase history (e.g., classes, packages, retail items)
• Payment-related information
  • Card details you enter are processed by our payment processor(s) and/or scheduling platform.
  • We typically receive limited payment information, such as the last four digits of your card, expiration date, and billing zip code, but not your full card number.
• Communications with us
  • Messages you send by email, SMS, contact forms, or through our app
  • Feedback, reviews, survey responses, or questions
• Media and content
  • Content you choose to share with us (for example, if you email us a testimonial or tag us on social media, subject to the terms of those platforms).

b. Information collected automatically

When you use our website, app, or online booking:

• Device and usage data
  • Browser type and settings
  • Device type, operating system, and identifiers
  • Pages viewed, links clicked, and the dates and times of your visits
  • App usage, including screens viewed and features used
• Cookies and similar technologies
  We use cookies, pixels, and similar technologies to run the site, understand how visitors use it, remember your preferences, and support marketing and advertising. This includes the use of:
  • Google Analytics
  • Google Tag Manager
  • Advertising and social media pixels (for example, the Meta pixel)
• Location-related information
  • Your approximate location based on your IP address when you visit our website
  • If you enable location permissions on your device, our app may use your device’s location (for example, to support check-in or location-based features). You can control this through your device settings.

c. Information from service providers

We work with third-party service providers that help us operate our studios and Services. Through these providers we may receive:

• Updated contact information
• Booking, attendance, and purchase history tied to your account
• Communication status (for example, email and SMS delivery, opens, or unsubscribes)

Examples of these providers include:

• Our scheduling and member management platform
• Payment processors
• Email and SMS marketing platforms
• Website hosting and analytics providers

3. How We Use Information

We use the information we collect for purposes such as:

• Providing the Services
  • Creating and managing your Zenergy account
  • Processing bookings, purchases, and payments
  • Managing studio check-ins and class rosters
  • Operating loyalty or rewards features provided through our platform provider
• Communicating with you
  • Sending booking confirmations, reminders, and account notices
  • Responding to your questions and support requests
  • Sending updates about schedule changes, studio policies, or important service-related messages
• Marketing and promotions
  • Sending promotional emails and SMS messages (when permitted) about classes, events, challenges, and offers
  • Showing ads or sponsored content on other websites and platforms, using cookies and pixels (for example, Meta and other advertising partners)
• Analytics and improvement
  • Understanding how riders use our website, app, and classes
  • Evaluating and improving studio operations, class schedules, and rider experience
  • Developing new features, offerings, and partnerships
• Safety, security, and legal compliance
  • Enforcing our Terms & Conditions and studio policies
  • Protecting our studios, staff, riders, and property
  • Detecting, preventing, and addressing fraud, misuse, or technical issues
  • Complying with applicable laws, regulations, and legal processes

We may also use aggregated or de-identified information (information that does not identify you personally) for business, analytics, or partnership purposes.

4. Cookies, Pixels, and Online Tracking

We use cookies and similar technologies to:

• Help our website and app function correctly
• Remember your preferences and settings
• Understand traffic and usage through tools such as Google Analytics
• Support advertising and remarketing campaigns using pixels such as the Meta pixel and, potentially, other advertising tools

You can control cookies and tracking technologies in several ways:

• Adjust your browser settings to delete or block cookies.
• Use available tools and settings from Google, Meta, and other platforms to manage your ad preferences.
• Change tracking and ad settings on your mobile device.

Blocking certain cookies may affect how the website functions. 

5. How We Share Information

We share personal information in limited ways:

• Within Zenergy
  • With Zenergy instructors, studio staff, and central office personnel who need it to operate the studios, manage classes, and support you.
• With service providers (processors)
  We share information with trusted third parties who help us operate the Services and run our business, such as:
  • Scheduling and member management platforms
  • Payment processors and billing providers
  • Email and SMS marketing platforms
  • Website hosting and analytics providers

These providers are permitted to use your information only to perform services for us, according to our instructions.

• With partners in aggregate or de-identified form
  We may share aggregated or de-identified information that does not identify you personally with potential or existing partners (for example, high-level attendance or demographic trends for sponsorships or co-branded events).
• For legal and safety reasons
  We may share information if we believe it is necessary to:
  • Comply with laws, regulations, legal processes, or requests from authorities
  • Protect the rights, property, or safety of Zenergy, our riders, our staff, or others
  • Enforce our Terms & Conditions or other agreements
• Business transfers
  If we are involved in a merger, acquisition, financing, sale of assets, or similar transaction, your information may be transferred as part of that transaction, subject to any applicable legal requirements.

We do not sell or rent rider contact lists to other companies for their own marketing.

6. Email and SMS Communications

Email marketing

• If you opt in (or otherwise reasonably expect to receive them), we may send you promotional emails about classes, events, offers, or studio updates.
• You can opt out of promotional emails at any time by clicking the “unsubscribe” link in the email or by updating your communication settings in your account.

SMS/text messaging

• We may send text messages related to bookings, account notices, and marketing if you have opted in.
• Message frequency may vary. Standard message and data rates may apply.
• You can opt out of promotional texts at any time by replying STOP or as otherwise instructed in the message.
• Opting out of marketing texts will not necessarily stop important service messages (for example, last-minute class changes).

7. Data Retention

We generally keep your information for as long as you maintain an account with Zenergy and as needed to:

• Provide the Services and operate our studios
• Maintain accurate records of bookings and payments
• Comply with our legal and regulatory obligations
• Resolve disputes and enforce our agreements

We currently keep rider accounts and associated records in our scheduling platform unless and until we delete them in response to a request or for operational reasons.

If you ask us to delete your account or certain information (see Section 9), we will do so where we are not required or permitted to keep it for legal, tax, security, or business purposes.

8. Security

We take reasonable technical and organizational steps to protect the personal information we collect and store. These measures are designed to reduce the risk of loss, misuse, unauthorized access, disclosure, alteration, or destruction.

No system or transmission of data over the internet can be guaranteed to be completely secure. You are responsible for keeping your account login credentials confidential and for notifying us if you suspect any unauthorized use of your account.

9. Your Choices and How to Manage Your Information

You have several options for managing your information and preferences:

• Account settings
  • Log into your Zenergy account (via our website or app) to update certain profile details, change your password, and manage communication preferences.
  • You may also have the ability to delete your account from within the account settings experience provided by our scheduling platform.
• Email and SMS preferences
  • Use the “unsubscribe” link in promotional emails to opt out of marketing emails.
  • Reply STOP to marketing texts or follow the instructions in the message to opt out of SMS marketing.
• Browser and device controls
  • Adjust your browser settings to manage cookies.
  • Control app permissions (including location access and notifications) through your device settings.
• Contacting us directly
  • You can email us at community@zenergycycling.com to request deletion of your account or certain personal information (where we are not required to keep it)

We will review and respond to requests as required and appropriate under applicable law. We may ask you to verify your identity before acting on certain requests.

10. Children and Minimum Age

Our Services and classes are intended for individuals who meet our minimum rider criteria:

• Riders must be at least 14 years old and 4’11” tall to participate in classes.
• Anyone under 18 must have a waiver signed by a parent or legal guardian before their first class.

The online Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us at community@zenergycycling.com.

11. Services Directed to U.S. Residents

Our studios and Services are intended for people located in the United States. If you access the Services from outside the United States, you understand that your information may be processed and stored in the United States and in other countries where our service providers operate, which may have different data protection rules than your home country.

12. Third-Party Websites, Apps, and Services

Our Services may link to websites, apps, or services that are not operated by Zenergy. For example:

• Audio and video platforms such as YouTube or Spotify where we post videos or podcasts
• Social media platforms where we maintain pages or run advertising

We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy notices of any third-party websites or services you use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our Services, or applicable laws. When we make changes, we will:

• Post the updated Privacy Policy on our website, and
• Update the “Last updated” date at the top of this page.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to make a request regarding your information, please contact us at:

Email: community@zenergycycling.com

Mail:
PDHL GROUP, LLC dba Zenergy Cycling
417 Suncrest Towne Centre Drive
Morgantown, WV 26505
United States